Did they read it or not?

I happened to notice on linuxtoday.com an ad for a book called "MySQL Weekend Crash Course". I clicked the link, wondering what constituted a "crash course". The detail page for the book has a description, which includes statements like the following:

The problem is, you\'re not really up to speed. Maybe it\'s been a while since you worked with relational databases. Maybe you\'re new to MySQL.
Those slashes in front of the single quotes are there because that text is stored in a database -- which is more than likely MySQL -- and the quotes need to be escaped so that the DB doesn't think they are part of the SQL statement. Anyway, I read the description and the first thought that popped into my head was "So why didn't these guys read this book when they built this site?" and the second thought was "Or maybe they did read it..."

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